Our Company

A 100% Employee-Owned Company Founded by the Baker Family

Founded in 2000, AdvantaPure, a division of NewAge Industries, Inc., specializes in high-purity fluid transfer products for the biopharmaceutical, pharmaceutical, biotechnology, and life sciences industries. Backed by NewAge Industries’ plastics engineering and manufacturing expertise dating to 1954, AdvantaPure designs and manufactures high-performance bulk silicone and TPE tubing, custom single-use assemblies, molded components, and bottles for critical processing applications.

With decades of innovation, strict quality standards, and a commitment to customer success, AdvantaPure has earned a global reputation for delivering reliable, high-purity products that support pharmaceutical manufacturing, bioprocessing, laboratory applications, and other demanding environments where product purity and performance are essential.

Our Mission, Purpose and Vision

Mission

Our Mission is to create fluid transfer solutions through sustainable means, enabling our partners to improve processes and help save lives.

Purpose

In business to do good; driven to excel

Vision

Our Vision is that we will be an independently owned company 100 years from now. We will be a customer-centric, global innovator that guides the industry with servant leadership and sustainability.

Our Guiding Principles

The AdvantaPure Guiding Principles are the foundation of our company culture and the driving force behind everything we do. They define who we are as an organization, strengthen how we work together as a team, and inspire how we serve our clients and communities.

These core values guide our decisions, shape our actions, and influence every interaction. Carefully developed and intentionally integrated into our daily operations, our Guiding Principles ensure we remain committed to excellence, integrity, collaboration, innovation, and long-term success.

By living these principles every day, we create meaningful relationships, deliver exceptional results, and build a stronger future for our employees, customers, and partners.

Respect Every Individual
Lead with Humility
Seek Excellence
Apply Scientific Thinking
Focus on Process
Assure Safety and Quality
Improve Workflow
Look at the Big Picture
Create Purpose
Create Value for the Customer
Have Fun!

Employee-Owned House of Brands Built for Long-Term Success

Driven by its guiding principles and a commitment to preserving its core values, NewAge Industries, Inc, parent company of AdvantaPure, has built a strong foundation for long-term growth. To ensure the continued success of the master brand and its family of brands—including AdvantaPure—then President and CEO Ken Baker led the company’s transition to an Employee Stock Ownership Plan (ESOP).

As an employee-owned company, every team member has a vested interest in the success of our customers, our brands, and our business. This ownership culture fosters accountability, innovation, collaboration, and a shared commitment to delivering exceptional products and support across our portfolio.

For our industry partners, the benefits extend beyond employee ownership. Our ESOP culture drives faster response times, stronger customer support, consistent product quality, and long-term relationships built on trust. Because our employee-owners are personally invested in every project, we are empowered to provide the expertise, responsiveness, and reliability that help our partners succeed.

Employee ownership isn’t simply how our company is structured—it’s the foundation of how we do business. It strengthens the family of brands, including AdvantaPure, while reinforcing our commitment to quality, innovation, and customer success for generations to come.

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