The People
Committed to Reducing Our Carbon Footprint
100% employee-owned through our ESOP structure
Certified B Corp: balancing profit and purpose
No-layoff policy ensures long-term employee security
Commitment to diversity, equity, and inclusion – with transparent metrics
Deeply invested in community partnerships and charity initiatives
NewAge Industries is a 100% Employee-Owned
NewAge Industries established its ESOP in January 2006 when CEO Ken Baker sold 30% of the company to the employees as a way to ensure the company’s continuation. In 2019, NewAge became 100% employee owned. The ESOP added a new facet to our company’s culture—a complete commitment from everybody to the success of the organization.
What is an ESOP?
Our ESOP and employee ownership help us create a rich workplace culture that recognizes the successes of our people, motivates and retains team members, and listens to everyone’s needs and goals in an effort to support the long-term growth of the company. For customers, it also means that you are dealing with an owner every time you contact NewAge, and we take that seriously.
NewAge Industries ESOP Celebration
NewAge Industries Celebrates 100% Employee Ownership
ESOP Nuts & Bolts
A Look at Our Company Culture
Building Skills, Building Stability
At NewAge, we believe that investing in our people is the foundation of sustainable growth. By strengthening our workforce, we ensure long-term success not only for our business, but also for our community. Our Workforce Development Plan is designed to empower employees through training, education, and career development—reinforcing our no lay-off policy and building a culture of stability, collaboration, and shared success.
NewAge has a NO LAYOFF policy
Workforce Development Plan: Key Components
CROSS-SKILLS TRAINING
Supporting career growth by enabling team members to transition into new roles
INCREASED TRAINING HOURS
Providing more opportunities for learning to deepen skills
NEW COMPREHENSIVE ONBOARDING PROCESS
Providing a four-week continued job-specific training
CONTINUING EDUCATION REIMBURSEMENT
Helping team members pursue additional credentials and certifications
2025 GOALS
Dedicate 1% of each team member’s total working hours to training. Cross train 50% of our manufacturing team members
Helping Hands Committee
NewAge Industries has various owner-led committees for several topics important to our organization including sustainability, ESOP, employee engagement, safety and community involvement.
NewAge is dedicated to helping the world and our community. Our Helping Hands Committee is a group of like-minded owners who support our community in various ways:
- Charitable contributions
- Toys for Tots holiday gift drive
- Donations to a local food pantry
- Laptop donations to impoverished schools
in Cambodia - American Red Cross blood drives
- Summer Internships
- Supporting school sports & music
The Sustainable Flow Series
Follow AdvantaPure on LinkedIn! Each month, we’ll share how NewAge is pushing forward across sustainability—from environmental innovation to people-first policies and purpose-led strategy