Press Release

January 23, 2013 — For Immediate Release

Forty Percent of NewAge® Industries AdvantaPure is Now Owned By Its Employees
Adds to Their Previous Ownership of Thirty Percent

NewAge/AdvantaPure Team Members/OwnersSouthampton, PA —The recent holidays were a time for togetherness and gift giving, and together the team members of NewAge Industries received an unexpected gift. The company's CEO and majority shareholder, Ken Baker, recently announced that in early 2013 he will sell an additional ten percent of NewAge's shares to the company's ESOP (Employee Stock Ownership Plan), raising the total of the ESOP's ownership to forty percent.

"This action ensures that additional shares are available to team members who are entering the plan," stated Baker in a December 13 company-wide meeting. "The shares will be purchased by the ESOP through an internal company loan, just like we did when we launched the ESOP in 2006."

Having strengthened NewAge in several ways, the ESOP continues to:

The meeting continued with Baker noting that 2013 holds many promising opportunities. NewAge's AdvantaPure product line continues to grow, particularly in the biopharmaceutical market where customers are adopting single use technology. The company is also putting increased focus on its industrial business with the recent hiring of a new divisional manager, Stephen Kuhns, who is actively connecting with customers, seeking opportunities for expansion, and looking into new markets.

Ten-year employee and recent retiree Dennis Rooney stated that NewAge Industries has "a terrific CEO who looks out for you. Any place of employment has its minor issues, but things are very good at NewAge. It's a good group of people, and I see nothing but 'up' for everyone here in the future."

Rooney previously worked for a company for 25 years, and when it was bought out, the new owner fired everyone and fled the country with the employees' retirement funds. NewAge's ESOP gave Rooney back his retirement.

For more information on NewAge/AdvantaPure's ESOP, contact the AdvantaPure team at 145 James Way, Southampton, PA 18966; phone 888-755-4370 or 215-526-2151; fax 888-258-4293 or 215-526-2167; e-mail:

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About AdvantaPure and NewAge Industries
AdvantaPure, a division of NewAge Industries, specializes in clean products for the pharmaceutical, biomedical, food, beverage, chemical, and cosmetic industries. All products are manufactured, stored, and shipped using the cleanest methods possible to ensure unsurpassed product purity.

In business since 1954, NewAge Industries is a manufacturer and fabricator of thermoplastic and thermoset tubing and hose, and a supplier of fittings and clamps. The company offers one of the broadest product lines of tubing, hose, and fittings in the U.S., and its custom extrusion and fabrication services are unrivaled. In 2006, NewAge Industries initiated an ESOP (Employee Stock Ownership Plan) for the benefit of both its employees and customers.




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